Thailand seems to be interested in catching Japanese crypto holders’ attention via tourism. The country wants to establish a crypto-friendly touristic hotspot and the first targeted country is the nation of the rising sun.
Program Aims to Add New Segments With ‘High Spending’
Per Bangkok Post, the Tourism Authority of Thailand (TAT) seeks to put the nation as the first to welcome crypto holders by targeting Japanese tourists in the early stage.
The maneuver is given in the context of the pandemic that hit hard Thai’s tourism. The program looks forward to emphasizing segments with “high spending.”
After holding discussions with the Technology Promotion Association (Thailand-Japan), the TAT determined that such target should be Japanese crypto-asset holders.
They backed their statements by relying on the performance in crypto prices over the last few years. As such, the bull-run is also encouraging the TAT to study the possibility to implement digital currency at tourism hotspots across Thailand.
Yuthasak Supasorn, TAT’s governor, praised the cryptocurrency market and its compatibility with Thailand’s expectations to strengthen tourism in a post-pandemic era:
If we can prepare the country for the cryptocurrency market, it will help attract more opportunities from high-spending tourists, especially the young and wealthy generations.
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By citing Dalia Research figures, Bangkok Post says 11% of Japanese own cryptocurrencies, higher than the global average of 7%. Such numbers are encouraged in some way by the tourism authorities to target Japan in a first stance.
Supasorn also hinted about the possibility that Tesla’s CEO Elon Musk could even “be interested in visiting Thailand” after launching the program.
This year, the government determined to establish a foreign arrival goal to 8 million tourists, down from 10 million. Still, the TAT expects to deploy a massive sales campaign after April to attract tourists during the third quarter of 2021.
What do you think about implementing a crypto-related strategy to attract crypto holders’ tourists to Thailand? Let us know in the comments section below.